Start in the field
In my first week on registration I visited Anganwadi centres in Uttar Pradesh and Bihar. Failures that were invisible from Delhi were obvious there.
Available worldwide
Mobile and web design for people and business.
I design inclusive, accessible products that anyone can use and businesses can grow with.
Prime Minister's Award 2024Digital India CorporationPreviously Election Commission of India
By the numbers
Real deployments. Measured outcomes.
Scale of the system
- Anganwadi workers use Poshan Tracker every day
- 1.33MAnganwadi workers use Poshan Tracker every day
- Mothers and children it serves, in 36 states & UTs
- 89.2MMothers and children it serves, in 36 states & UTs
Outcomes of my design work
- Faster beneficiary registration after my redesign
- 30%Faster beneficiary registration after my redesign
- Less manual data entry, via verified eKYC auto-fill
- 70%Less manual data entry, via verified eKYC auto-fill
National recognition · 2024
Prime Minister's Award for Excellence in Public Administration
Awarded to the Poshan Tracker team in the Innovation (Centre) category. I designed key modules of the app.
Selected work
Two systems. Millions of families.
Each case study opens with a two-minute summary: the problem, my role, the decisions I made and what changed.
Case study 01 · eKYC · Face verification · Android
One registration flow for 1.33 million Anganwadi workers
Merging demographic forms, Aadhaar eKYC and face verification into one journey that a first-time smartphone user can finish on a 2 GB government phone.
- Faster average registration
- 30%Faster average registration
- Less manual entry, via verified eKYC auto-fill
- 70%Less manual entry, via verified eKYC auto-fill
Case study 02 · Liveness · Fraud prevention · Android
Making ration handouts fraud-resistant for 47.78 million people
Replacing a blink check that a phone video could fool with a randomised head-movement liveness test, plus a nominee flow for the parents who actually collect the ration.
- Beneficiaries now authenticated on FRS-enabled distribution
- 46.36MBeneficiaries now authenticated on FRS-enabled distribution
- A randomised head-movement check replaced the blink test
- Replay-proofA randomised head-movement check replaced the blink test
The conditions I design for
Offline sync. Slow cameras. Shared phones. Harsh sunlight. First-time smartphone users. If a design works there, it works anywhere.
How I work
Four habits behind the work.
Design the failure path
I rewrote the Aadhaar error matrix as plain-language actions. The error path is where a worker's trust is won or lost.
Design for the real device
Phones under 4 GB of RAM get a lighter camera guide, so verification never crashes for the workers with the oldest hardware.
Build it, don't just draw it
I prototype in real code with AI-assisted tools, so decisions get tested on a device, not in a slide. This site is one example.
Available worldwide · Senior roles & select projects
Let's build something people rely on.
Whether you're hiring a senior product designer or building something people will depend on, I'd like to hear about it. Based in New Delhi, working with teams worldwide.