Product thinking
Aligning user needs with technical reality and policy; mapping complex, multi-service workflows.
- Systems thinking
- Constraint analysis
- Offline-first flows
- Metrics-driven design
About
A product designer who designs for the worst day, and builds what he designs.
NowProduct Designer · Digital India Corporation
I design Poshan Tracker, the Government of India's nutrition platform. My official title is Assistant Manager (UI/UX Design); day to day I work as an individual contributor, owning flows from field research to shipped screens.
I also build. I use AI-assisted code to turn designs into working products, and this site is one of them.
Available worldwide · Senior roles & select projects
The path
Uttarakhand≈ 1,900 m · one valley
I grew up in the hills, where over-engineering gets you hurt. You carry only what earns its weight. That bias toward simple, functional things still decides what stays in my designs and what gets cut.
NIT Calicut → IIMC Delhi≈ 10 m · one campus
I came to design sideways, through engineering and the campus festivals Tathva and Ragam, eventually leading the Ragam 2018 design team. An Institute Silver Medal at IIMC Delhi taught me the discipline under the craft.
Digital India Corporation≈ 216 m · 1.33M screens
Today I design Poshan Tracker's registration, authentication and distribution flows. When your design ships to every district in India, every assumption you didn't test becomes someone else's bad day.
The conditions I design for
Experience
Jan 2024 – Present
Digital India Corporation
Individual contributor · product designer on Poshan Tracker
End-to-end UX for Poshan Tracker: beneficiary registration with Aadhaar eKYC and face verification, THR distribution and liveness authentication, and offline-resilient field flows.
★ Prime Minister's Award for Excellence in Public Administration (Innovation), 2024, Poshan Tracker team
Nov 2021 – Nov 2023
Election Commission of India
Voter-awareness campaigns and explainer interfaces, including the ‘Main Bharat Hoon’ platform, where clarity and accessibility left no room for misinterpretation.
★ 6M+ views, the highest in ECI history
Sep 2020 – Oct 2021
Sociowash
Digital creatives and brand visuals for consumer brands including Oral-B and Ambipur, on high-throughput production pipelines.
★ 95% on-time delivery
2019 – 2020
PG Diploma, Advertising & Public Relations
IIMC Delhi · Institute Silver Medal
2014 – 2018
B.Tech, Production Engineering
NIT Calicut · Led the Ragam 2018 design team
Skills
Aligning user needs with technical reality and policy; mapping complex, multi-service workflows.
Accessible, forgiving interfaces for difficult field conditions and high-stakes onboarding.
Turning designs into working software with AI-assisted code, and designing for LLM interfaces.
Type, grids, systems and motion that make complex products feel calm.
Recognition
2024
Innovation (Centre) category, awarded to the Poshan Tracker team. I designed key modules of the app.
2021–23
6M+ views for voter-awareness work at the Election Commission of India.
2020
PG Diploma in Advertising & Public Relations.
Hiring for a senior role, or building something people will depend on? I'd like to hear about it.