About

Hi, I'm Mayank.

A product designer who designs for the worst day, and builds what he designs.

In design
6+ yrs
Daily users
1.33M
Based in
New Delhi

NowProduct Designer · Digital India Corporation

I design for the worst day, not the demo.

I design Poshan Tracker, the Government of India's nutrition platform. My official title is Assistant Manager (UI/UX Design); day to day I work as an individual contributor, owning flows from field research to shipped screens.

I also build. I use AI-assisted code to turn designs into working products, and this site is one of them.

See the work

Available worldwide · Senior roles & select projects

The path

The altitude dropped. The reach climbed.

  1. Uttarakhand≈ 1,900 m · one valley

    Roots in the mountains

    I grew up in the hills, where over-engineering gets you hurt. You carry only what earns its weight. That bias toward simple, functional things still decides what stays in my designs and what gets cut.

  2. NIT Calicut → IIMC Delhi≈ 10 m · one campus

    Learning the craft

    I came to design sideways, through engineering and the campus festivals Tathva and Ragam, eventually leading the Ragam 2018 design team. An Institute Silver Medal at IIMC Delhi taught me the discipline under the craft.

  3. Digital India Corporation≈ 216 m · 1.33M screens

    Designing at national scale

    Today I design Poshan Tracker's registration, authentication and distribution flows. When your design ships to every district in India, every assumption you didn't test becomes someone else's bad day.

The conditions I design for

  • Offline-first sync
  • Slow cameras
  • Low-literacy users
  • Crowded centres
  • Shared devices
  • Harsh daylight

Experience

Where I've worked.

  1. Jan 2024 – Present

    Assistant Manager (UI/UX Design)

    Digital India Corporation

    Individual contributor · product designer on Poshan Tracker

    End-to-end UX for Poshan Tracker: beneficiary registration with Aadhaar eKYC and face verification, THR distribution and liveness authentication, and offline-resilient field flows.

    ★ Prime Minister's Award for Excellence in Public Administration (Innovation), 2024, Poshan Tracker team

  2. Nov 2021 – Nov 2023

    Design Consultant

    Election Commission of India

    Voter-awareness campaigns and explainer interfaces, including the ‘Main Bharat Hoon’ platform, where clarity and accessibility left no room for misinterpretation.

    ★ 6M+ views, the highest in ECI history

  3. Sep 2020 – Oct 2021

    Graphic Designer

    Sociowash

    Digital creatives and brand visuals for consumer brands including Oral-B and Ambipur, on high-throughput production pipelines.

    ★ 95% on-time delivery

Education

  1. 2019 – 2020

    PG Diploma, Advertising & Public Relations

    IIMC Delhi · Institute Silver Medal

  2. 2014 – 2018

    B.Tech, Production Engineering

    NIT Calicut · Led the Ragam 2018 design team

Skills

What I bring to a team.

Product thinking

Aligning user needs with technical reality and policy; mapping complex, multi-service workflows.

  • Systems thinking
  • Constraint analysis
  • Offline-first flows
  • Metrics-driven design

UX & interaction

Accessible, forgiving interfaces for difficult field conditions and high-stakes onboarding.

  • Mobile & web UX
  • Error & recovery design
  • Accessibility (WCAG)
  • Rapid iteration

AI-assisted building

Turning designs into working software with AI-assisted code, and designing for LLM interfaces.

  • Coded prototypes
  • Conversational UI
  • Workflow automation
  • Next.js & React

Visual craft

Type, grids, systems and motion that make complex products feel calm.

  • Typography
  • Design systems in Figma
  • Layout & grids
  • Motion & micro-interactions

Recognition

Along the way.

  • 2024

    Prime Minister's Award for Excellence in Public Administration

    Innovation (Centre) category, awarded to the Poshan Tracker team. I designed key modules of the app.

  • 2021–23

    Highest-viewed ECI campaign

    6M+ views for voter-awareness work at the Election Commission of India.

  • 2020

    Institute Silver Medal, IIMC Delhi

    PG Diploma in Advertising & Public Relations.

Now you know the story. Let's write the next part.

Hiring for a senior role, or building something people will depend on? I'd like to hear about it.

Read the case studies

Hiring, or have a project in mind?

Let's talk.

Tell me about the role or the product. Email is the fastest way to reach me, and I reply within a day, whatever your time zone.

Email

hello@mayankshukla.com

Write an email