Product designer blending engineering discipline with visual craft to design high-friction, secure digital infrastructure at national scale.
Mayank Shukla
Product Designer
Designing secure, high-stakes infrastructure for the next billion users.
Technology is only as good as the trust it commands. In my work across India's public service ecosystems, design directly controls the delivery of vital nutrition, democratic services, and biometric trust. I focus on creating interfaces that bridge policy directives with complex, real-world field constraints.
"We don't design for perfect devices and high-speed fiber. We design for offline sync, slow front cameras, low literacy levels, and operators working in crowded rural environments."
Interactive Milestones
Roots & Altitude
Raised amidst the rugged mountains of Uttarakhand. Living in high altitudes teaches patience, structural resilience, and an appreciation for raw, functional simplicity.
Systems & NIT Calicut
Learned how to design from visual concepts to complex systems. Gaining opportunities in fests Tathva and Ragam, I successfully led the design team of Ragam 2018 with a greater impact.
Scale & National Impact
Now building systems at Digital India Corp. Redesigned Poshan Tracker registration flows and companion security app systems used by 1.34M+ workers and serving 89M+ beneficiaries.
Career History
Engineering foundations, communication strategy, and 5+ years shipping design systems at national scale.
Experience
Assistant Manager (UX/UI), Digital India Corporation
Designing end-to-end UX for the Poshan Tracker ecosystem, serving 1.34M active Anganwadi workers and 89.2M+ beneficiaries across India. Designed UI/UX for Take Home Ration (THR) distribution authentication, registration workflows, and offline field-resilient systems. Worked as a product designer on the Poshan Tracker team, which received the Prime Minister's Award for Excellence in Public Administration (Innovation) in 2024.
Design Consultant, Election Commission of India
Led design for democratic awareness campaigns and explainer interfaces including the 'Main Bharat Hoon' platform, achieving 6M+ views (the highest in ECI history) under strict clarity and accessibility constraints with zero margin for misinterpretation.
Graphic Designer, Sociowash
Designed digital creatives and brand visuals for major consumer brands including Oral-B and Ambipur. Maintained high-throughput design pipelines with a 95% on-time delivery rate under tight production deadlines.
Education
PG Diploma in Advertising & Public Relations · IIMC Delhi
Awarded the Institute Silver Medal. Studied media communications, visual persuasion, and audience behavior patterns at a national scale.
B.Tech in Production Engineering · NIT Calicut
At NIT Calicut, I learned how to design from visual to UX by getting opportunities in the fests, Tathva and Ragam. Growing from my first year, I successfully led the design team of Ragam 2018 with a greater impact.
Skills & Focus Areas
My core technical expertise, product design framework, and modern builder toolset.
Product Thinking & Strategy
Aligning user needs with technical realities and organizational policy, mapping complex workflows, and designing metrics-backed civic and welfare systems.
- Systems Thinking
- Constraints Analysis
- Offline-First UX Mapping
- Metrics-Driven Design
UX & Interaction Design
Crafting highly accessible, intuitive user interfaces optimized for difficult field conditions, low-literacy users, and high-stakes user onboarding.
- Mobile & Web UX
- High-Friction Flows
- Accessibility (WCAG)
- Rapid Mockup Iteration
AI-Powered Product Building
Vibecoding functional web applications and interfaces as a designer using AI-assisted code generation, automating design workflows, and exploring LLM interfaces.
- Vibecoding & AI Dev
- Conversational UI
- AI-Assisted Prototyping
- Workflow Automation
Visual Design & Craft
Creating premium visual aesthetics, designing rigorous typography grids, building comprehensive design systems, and detailing motion and micro-interactions.
- Typography Systems
- Design Systems (Figma)
- Layout & Grid Design
- Motion & Micro-interactions